Industry: HealthTech Marketplace

Solution: Transform company from medical tourism to HealthTech marketplace

GO.CARE connected users with high-quality healthcare providers. GO.CARE listed tens of thousands of healthcare clinics and hospitals on the website and transferred user visits from the Hellobacsi website to service providers.

By leveraging visits from Hellobacsi.com, GO.CARE was able to bring health service providers more visits, generate quality customer lists, provide marketing and support services, and help its partners to increase their revenues.

400% Increase In Monthly Revenues

THE CHALLENGE

• When GO.CARE initially launched, it focused strictly on medical tourism. This deeply limited it’s scalability and the business model had no variable revenues
• Despite being a part of the Hello Health Group (with +85M monthly users), GO.CARE had very low brand equity
• GO.CARE lacked the necessary infrastructure to scale and limited processes were built
• Minimal traffic to website (GO.CARE had poor SEO performance and couldn’t depend on paid traffic as it had a low paid marketing budget)
• GO.CARE was extremely cash negative

THE SOLUTION

• Transformed GO.CARE from a medical tourism business to a HealthTech marketplace
• Rebranded GO.CARE to be consistent with Hello Health Group to gain immediate brand equity
• Built and implemented sales infrastructure to drive predictable and scalable monthly revenues
• Developed content strategy with Hello Health Group to drive traffic from Hello Health Group to GO.CARE
• Rebuilt all business unit operational processes and developed best practices
• Developed and implemented SEO optimization best practices to drive organic traffic

THE RESULTS

• +400% revenues in first 2 months of joining GO.CARE (vs. total revenues of previous 9 months of joining GO.CARE)
• Pre-COVID:
  • Acquired tens of thousands of health clinics, hospitals, and service companies onto platform
  • Exponentially grew website traffic +1400% (with >90% organic traffic)
  • Turned GO.CARE around with positive EBIT and cashflow
  • Built use-case for seed funding
• Post-COVID:
  • COVID impacted all businesses across Vietnam
  • Ultimately, COVID made GO.CARE business model untenable
  • Due to previous sales infrastructure being adopted, quickly pivoted business model during time leading up to country-wide lockdown, transitioning GO.CARE to SEO services
    • Revenues rebounded and company became profitable again until country-wide lockdown in 2021